David A. Aaker

22 books

Brand Leadership: The Next Level of the Brand Revolution by David A. Aaker, David A. Aaker, Erich Joachimsthaler

Brand Leadership: The Next Level of the Brand Revolution

David A. Aaker, David A. Aaker, Erich Joachimsthaler

missing page info • first pub 2000 (editions)

informative slow-paced
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker

368 pages • first pub 2004 (editions)

nonfiction business informative medium-paced
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth by Scott M. Davis
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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Scott M. Davis

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Scott M. Davis

320 pages • first pub 2002 (editions)

Creating Signature Stories in India: Strategic Messaging That Persuades, Energizes and Inspires by David A. Aaker
Creating Signature Stories in India: Strategic Messaging That Persuades, Energizes and Inspires
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David A. Aaker

Creating Signature Stories in India: Strategic Messaging That Persuades, Energizes and Inspires

David A. Aaker

190 pages • missing pub info (editions)

Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires by David A. Aaker, David A. Aaker
Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires
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David A. Aaker, David A. Aaker

Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires

David A. Aaker, David A. Aaker

191 pages • missing pub info (editions)

nonfiction business informative lighthearted medium-paced
Developing Business Strategies by David A. Aaker

Developing Business Strategies

David A. Aaker

338 pages • first pub 1984 (editions)

nonfiction business informative medium-paced
The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society by David A. Aaker
The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
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David A. Aaker

The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

David A. Aaker

261 pages • missing pub info (editions)

Harvard Business Review on Brand Management by David A. Aaker

Harvard Business Review on Brand Management

David A. Aaker

204 pages • first pub 1999 (editions)

nonfiction business informative medium-paced
Marketing Research by David A. Aaker

Marketing Research

David A. Aaker

774 pages • first pub 2006 (editions)

nonfiction business reference informative lighthearted medium-paced
Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age by David A. Aaker
Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
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David A. Aaker

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

David A. Aaker

205 pages • missing pub info (editions)