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204 pages • first pub 1999 (editions)
ISBN/UID: 9781578511440
Format: Paperback
Language: English
Publisher: Harvard Business Press
Publication date: 25 August 1999
Description
With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. Articles i...
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Content Warnings
204 pages • first pub 1999 (editions)
ISBN/UID: 9781578511440
Format: Paperback
Language: English
Publisher: Harvard Business Press
Publication date: 25 August 1999
Description
With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. Articles i...
Community Reviews
Content Warnings