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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
—
Scott M. Davis

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Scott M. Davis with Michael Dunn, David A. Aaker

320 pages • digital • 2002

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
—
Scott M. Davis

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Scott M. Davis with Michael Dunn, David A. Aaker

320 pages • digital • 2002

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