Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires by David A. Aaker, David A. Aaker
Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires

David A. Aaker, David A. Aaker

Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires

David A. Aaker, David A. Aaker

191 pages missing pub info (editions)

nonfiction business informative lighthearted medium-paced
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“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaStories are orders of magnitude which are more effective tha...

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