David A. Aaker

22 books

Aaker on Branding: 20 Principles That Drive Success by David A. Aaker

Aaker on Branding: 20 Principles That Drive Success

David A. Aaker

220 pages • first pub 2014 (editions)

nonfiction business informative slow-paced
Brand Asset Management: Driving Profitable Growth Through Your Brands by Scott M. Davis

Brand Asset Management: Driving Profitable Growth Through Your Brands

Jossey-Bass Business & Management

Scott M. Davis

265 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Brand Relevance: Making Competitors Irrelevant by David A. Aaker

Brand Relevance: Making Competitors Irrelevant

David A. Aaker

401 pages • first pub 2010 (editions)

nonfiction business informative fast-paced
Building Strong Brands by David A. Aaker

Building Strong Brands

David A. Aaker

400 pages • first pub 1995 (editions)

nonfiction business design informative slow-paced
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David A. Aaker

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

David A. Aaker

190 pages • first pub 2018 (editions)

nonfiction business informative medium-paced
Managing Brand Equity by David A. Aaker

Managing Brand Equity

David A. Aaker

299 pages • first pub 1991 (editions)

nonfiction business informative medium-paced
Managing Brand Equity: Capitalizing on the Value of a Brand Name by David A. Aaker

Managing Brand Equity: Capitalizing on the Value of a Brand Name

David A. Aaker

299 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Advertising Management by David A. Aaker, John G. Myers, Rajeev Batra

Advertising Management

David A. Aaker, John G. Myers, Rajeev Batra

missing page info • first pub 1982 (editions)

medium-paced
Brand Equity: A Consumer Perspective by Hussain Nazia
Brand Equity: A Consumer Perspective
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Hussain Nazia

Brand Equity: A Consumer Perspective

Hussain Nazia

112 pages • missing pub info (editions)

nonfiction business economics medium-paced
Brand Leadership: Building Assets in an Information Economy by David A. Aaker, Erich Joachimsthaler

Brand Leadership: Building Assets in an Information Economy

David A. Aaker, Erich Joachimsthaler

368 pages • missing pub info (editions)

nonfiction business economics