You need to sign in or sign up before continuing.

Browse editions

Current edition
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker

368 pages • first pub 2004 (editions)

nonfiction business informative medium-paced
Other editions (1)
Expand filter menu Filter editions
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker

368 pages • first pub 2004 (editions)

nonfiction business informative medium-paced