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368 pages • first pub 2004 (editions)
ISBN/UID: 9781982146528
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 24 March 2020
Description
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and crea...
Community Reviews
Content Warnings
368 pages • first pub 2004 (editions)
ISBN/UID: 9781982146528
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 24 March 2020
Description
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and crea...
Community Reviews
Content Warnings