I enjoyed this book. I started applying principles right away with notable success. Several people at work are reading it now too.

Good stuff; wish it had been written/read years ago.

Chip and Dan Heath are master communicators and attempt to make the definitive book on decision-making. Exceptionally-researched and eloquently conveyed, the Heaths can help all of us improve the way we approach all of our decisions, large and small.

Personally, I didn’t find this as compelling or as quick as Made to Stick or Switch. I have started and stopped it on multiple occasions. But in the end, it remains an important and valuable read for anyone who has to make decisions—which is all of us.

This book has so much good and applicable advice about making choices. It includes a process that we can trust to guide us to make the best possible decisions, which gives us confidence to move ahead and can make us able to take risks. Best of all: no more agonizing over decisions!

Easy reading with depth. A lot of worthwhile thoughts to think about, especially in the way that people are hired and big decisions made.

This book didn't teach me how to be more decisive but it definitely sparks my attention at the way I prepare to make decisions. The good decision doesn't guarantee success, however, the chances for success are higher.

I liked:
* Narrow Framing issue - most of the time the choice we have is not A vs B, because it could be A plus B plus C, or even option D.
* Tripwires for dealing with overconfidence. We're optimist most of the time, and having tripwires like: "I'll do X if Y is below Z" might prevent the bigger issue
* Partitioning - when you see a problem in much higher detail, it will force you to focus more on the problem in hand and there's a higher chance that your decision is going to be better
* WRAP process:
* W – Widening your options.
* R – Reality testing your assumptions.
* A – Attaining distance before deciding.
* P – Preparing to be wrong.

Giving a 4/5
Maybe I’ll upgrade later to a 5 if this process proves useful

The book is well written and clearly describes a process on how to improve your decision making. As someone who facilitates alot of decisions and paths forward for software teams, I foresee applying a lot of what’s shared in this book.

I also REALLY appreciate the chapter summaries as I think it succinctly sums ups the points without rehashing all the details, so if you want to refresh your brain on what you read the day before - the summaries are enough to do just that. I wish other books did this.

Would recommend to anyone looking to level themselves up!

Great examples, great tone, great read! Had a lot of helpful resources as well, including chapter summaries and frequent tie-backs to WRAP.

I liked this book because it made me think of my everyday decisions, as well as big ones organizations make. It probably could've been more memorable with better examples - it might be a little forgettable. Though I will try to read other books by the Heath brothers.

These guys get it. They present interesting anecdotes to support their points. They try to provide lots of tools and reminders so something might stick in my memory. This is my third Chip and Dan Heath book and every one is impressive and enjoyable. This one might be the most impressive when it comes to all the extras that they use to try to help this book be more than just "nice-to-read".

The main points here were summarized by WRAP:
Widen Your Options
Reality Test Your Assumptions
Attain Distance Before Deciding
Prepare to be Wrong