Chip and Dan Heath are master communicators and attempt to make the definitive book on decision-making. Exceptionally-researched and eloquently conveyed, the Heaths can help all of us improve the way we approach all of our decisions, large and small.

Personally, I didn’t find this as compelling or as quick as Made to Stick or Switch. I have started and stopped it on multiple occasions. But in the end, it remains an important and valuable read for anyone who has to make decisions—which is all of us.