Aaker on Branding: 20 Principles That Drive Success by David A. Aaker

Aaker on Branding: 20 Principles That Drive Success

David A. Aaker

220 pages first pub 2014 (editions)

nonfiction business informative slow-paced
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Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad unde...

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