Les Binet

3 books

The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies by Peter Field, Les Binet

The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies

Peter Field, Les Binet

82 pages • first pub 2013 (editions)

nonfiction business informative medium-paced
Marketing in the Era of Accountability: Identifying the Marketing Practices and Metrics That Truly Increase Profitability by Les Binet
Marketing in the Era of Accountability: Identifying the Marketing Practices and Metrics That Truly Increase Profitability
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Les Binet

Marketing in the Era of Accountability: Identifying the Marketing Practices and Metrics That Truly Increase Profitability

Les Binet

128 pages • first pub 2007 (editions)

Media in Focus: Marketing Effectiveness in the Digital Era by Peter Field, Les Binet

Media in Focus: Marketing Effectiveness in the Digital Era

Peter Field, Les Binet

80 pages • first pub 2017 (editions)

informative medium-paced