Marketing in the Era of Accountability: Identifying the Marketing Practices and Metrics That Truly Increase Profitability by Les Binet
Marketing in the Era of Accountability: Identifying the Marketing Practices and Metrics That Truly Increase Profitability
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Les Binet
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Marketing in the Era of Accountability: Identifying the Marketing Practices and Metrics That Truly Increase Profitability

Les Binet with Peter Field

128 pages • first pub 2007 (editions)

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