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![Marketing in the Era of Accountability: Identifying the Marketing Practices and Metrics That Truly Increase Profitability by Les Binet](https://assets.thestorygraph.com/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
Marketing in the Era of Accountability: Identifying the Marketing Practices and Metrics That Truly Increase Profitability
—
Les Binet
—
Les Binet
128 pages • first pub 2007 (editions)
ISBN/UID: 9781841161983
Format: Paperback
Language: English
Publisher: World Advertising Research Center
Publication date: Not specified
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![Marketing in the Era of Accountability: Identifying the Marketing Practices and Metrics That Truly Increase Profitability by Les Binet](https://assets.thestorygraph.com/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
Marketing in the Era of Accountability: Identifying the Marketing Practices and Metrics That Truly Increase Profitability
—
Les Binet
—
Les Binet
128 pages • first pub 2007 (editions)
ISBN/UID: 9781841161983
Format: Paperback
Language: English
Publisher: World Advertising Research Center
Publication date: Not specified