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80 pages • first pub 2017 (view editions)
ISBN/UID: 9780852941416
Format: Not specified
Language: English
Publisher: Institute of Practitioners in Advertising
Edition Pub Date: 15 June 2017
Description
Takes the changing media landscape as its focus and addresses, among others, the issues of: Does mass marketing still work? Is tight targeting now the most efficient approach? Is unpaid making paid media redundant? It also investigates the broader...
Community Reviews
Content Warnings
80 pages • first pub 2017 (view editions)
ISBN/UID: 9780852941416
Format: Not specified
Language: English
Publisher: Institute of Practitioners in Advertising
Edition Pub Date: 15 June 2017
Description
Takes the changing media landscape as its focus and addresses, among others, the issues of: Does mass marketing still work? Is tight targeting now the most efficient approach? Is unpaid making paid media redundant? It also investigates the broader...
Community Reviews
Content Warnings