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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys by Marcel Danesi

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Marcel Danesi

211 pages • first pub 2007 (editions)

nonfiction informative lighthearted fast-paced
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Why It Sells: Decoding the Meanpb by Marcel Danesi

Why It Sells: Decoding the Meanpb

Marcel Danesi

211 pages • first pub 2007 (editions)

nonfiction informative lighthearted fast-paced