Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys by Marcel Danesi

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Marcel Danesi

211 pages • first pub 2007 (editions)

nonfiction informative lighthearted fast-paced
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Description

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi--an entertaining and insightful tour guide--decodes the messages woven into...

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