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Frank Waddell

1 book

Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games by Mike Schmierbach, Jose Aviles, Frank Waddell, Sushma Kumble, Brett Sherrick, Erica Bailey, Frank E. Dardis
Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games
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Mike Schmierbach, Jose Aviles, Frank Waddell, Sushma Kumble, Brett Sherrick, Erica Bailey, Frank E. Dardis

Adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games

Mike Schmierbach, Jose Aviles, Frank Waddell, Sushma Kumble, Brett Sherrick, Erica Bailey, Frank E. Dardis

15 pages • first pub 2016 (editions)

informative medium-paced