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Mike Schmierbach, Jose Aviles, Frank Waddell, Sushma Kumble, Brett Sherrick, Erica Bailey, Frank E. Dardis
15 pages • first pub 2016 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Banner ads, video ads, and advergames constitute a large portion of online gaming spending, yet no prior research has incorporated them simultaneously to determine if any separate or joint effects exist, and if so to what extent. Therefore, two ex...
Community Reviews
Content Warnings
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Mike Schmierbach, Jose Aviles, Frank Waddell, Sushma Kumble, Brett Sherrick, Erica Bailey, Frank E. Dardis
15 pages • first pub 2016 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Banner ads, video ads, and advergames constitute a large portion of online gaming spending, yet no prior research has incorporated them simultaneously to determine if any separate or joint effects exist, and if so to what extent. Therefore, two ex...
Community Reviews
Content Warnings