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Phillip Pfeifer

4 books

Key Marketing Metrics: The 50+ metrics every manager needs to know by Paul Farris, David Reibstein, Phillip Pfeifer, Neil Bendle

Key Marketing Metrics: The 50+ metrics every manager needs to know

Paul Farris, David Reibstein, Phillip Pfeifer, Neil Bendle

635 pages • digital

informative medium-paced
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by David Reibstein, Paul W. Farris, Neil Bendle, Phillip E. Pfeifer

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

David Reibstein, Paul W. Farris, Neil Bendle, Phillip E. Pfeifer

431 pages • digital • 2009

nonfiction business reference informative medium-paced
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance by Paul Farris, Phillip Pfeifer, Neil Bendle

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

Paul Farris, Phillip Pfeifer, Neil Bendle

464 pages • hardcover

nonfiction business computer science economics
Marketing Strategy from the Masters by Joan Kiddon, Monique Reece, Philip Kotler, David Reibstein, Phillip Pfeifer, Larry Light, Paul W. Farris, Neil Bendle, Nancy Lee
Marketing Strategy from the Masters
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Joan Kiddon, Monique Reece, Philip Kotler, David Reibstein, Phillip Pfeifer, Larry Light, Paul W. Farris, Neil Bendle, Nancy Lee

Marketing Strategy from the Masters

Joan Kiddon, Monique Reece, Philip Kotler, David Reibstein, Phillip Pfeifer, Larry Light, Paul W. Farris, Neil Bendle, Nancy Lee

1021 pages • digital • 2010

medium-paced