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464 pages • missing pub info (editions)
ISBN/UID: 9780134085968
Format: Hardcover
Language: English
Publisher: Pearson FT Press
Publication date: 27 August 2015
Description
Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and...
Community Reviews
Content Warnings
464 pages • missing pub info (editions)
ISBN/UID: 9780134085968
Format: Hardcover
Language: English
Publisher: Pearson FT Press
Publication date: 27 August 2015
Description
Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and...
Community Reviews
Content Warnings