Picked this up from the library to brush up on my marketing skills and to get some fresh ideas for building an author platform. As one of those oft-despised Millennials (albeit an old one born in '85), I pretty much instinctually knew all of this — but I expected that. I wanted to read it because sometimes you know something so intuitively that you can't explain it to other people, and therefore, you struggle to implement it. That's how I am with social media. It's easy for me, but not effortlessly easy.

Anyway, I picked up 3 key things (or reminded myself of 3 key things?) to look further into while skimming through this book today:
- Twellow Pages - need to see if this still exists
- Twitter Grader - same
- Is the old truism 'People need to see things 7 times in order to buy' really true?

Enquiring minds want to know.