Unmarketing: Stop Marketing. Start Engaging. by Scott Stratten

Unmarketing: Stop Marketing. Start Engaging.

Scott Stratten

256 pages first pub 2010 (editions)

nonfiction business informative medium-paced
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From one of the leading experts in viral and social marketing-market your business effectively to today's customers For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-cal...

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