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512 pages • first pub 2009 (view editions)
ISBN/UID: 9780136717133
Format: Paperback
Language: English
Publisher: Pearson FT Press
Edition Pub Date: 28 September 2020
Description
Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow...
Community Reviews
Content Warnings
512 pages • first pub 2009 (view editions)
ISBN/UID: 9780136717133
Format: Paperback
Language: English
Publisher: Pearson FT Press
Edition Pub Date: 28 September 2020
Description
Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow...
Community Reviews
Content Warnings