You need to sign in or sign up before continuing.
Scan barcode
670 pages • missing pub info (editions)
ISBN/UID: 9781292020488
Format: Not specified
Language: English
Publisher: Not specified
Publication date: 15 February 2005
Description
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management de...
Community Reviews
Content Warnings
670 pages • missing pub info (editions)
ISBN/UID: 9781292020488
Format: Not specified
Language: English
Publisher: Not specified
Publication date: 15 February 2005
Description
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management de...
Community Reviews
Content Warnings