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Naresh K. Malhotra

9 books

Essentials of Marketing Research: A Hands-On Orientation by Naresh Malhotra

Essentials of Marketing Research: A Hands-On Orientation

Naresh Malhotra

408 pages • paperback

nonfiction business economics informative medium-paced
Marketing Research: An Applied Orientation by Naresh K. Malhotra

Marketing Research: An Applied Orientation

Naresh K. Malhotra

929 pages • 1993

nonfiction business challenging informative medium-paced
Marketing Research: An Applied Orientation by Naresh Malhotra

Marketing Research: An Applied Orientation

What's New in Marketing

Naresh Malhotra

896 pages • hardcover

nonfiction business economics challenging informative slow-paced
Customer Relationship Marketing: Theoretical and Managerial Perspectives by James Agarwal, Naresh K. Malhotra
Customer Relationship Marketing: Theoretical and Managerial Perspectives
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James Agarwal, Naresh K. Malhotra

Customer Relationship Marketing: Theoretical and Managerial Perspectives

James Agarwal, Naresh K. Malhotra

364 pages • hardcover

nonfiction business economics
God Is Calling You: Discerning the Calling of God by Naresh K. Malhotra

God Is Calling You: Discerning the Calling of God

Naresh K. Malhotra

340 pages • paperback

nonfiction religion medium-paced
Marketing Research: An Applied Approach by Naresh K. Malhotra

Marketing Research: An Applied Approach

Naresh K. Malhotra

816 pages • 1993

nonfiction business challenging informative medium-paced
Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships by Ahmet Bayraktar, Can Uslay, Naresh K. Malhotra

Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

Ahmet Bayraktar, Can Uslay, Naresh K. Malhotra

168 pages • paperback

nonfiction business economics medium-paced
Review of Marketing Research by Naresh K. Malhotra

Review of Marketing Research

Review of Marketing Research

Naresh K. Malhotra

190 pages • hardcover

nonfiction business economics medium-paced
Study Guide and Technology Manual for Basic Marketing Research by Naresh Malhotra
Study Guide and Technology Manual for Basic Marketing Research
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Naresh Malhotra

Study Guide and Technology Manual for Basic Marketing Research

Naresh Malhotra

192 pages • paperback

nonfiction business economics