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Brand Equity & Advertising: Advertising's Role in Building Strong Brands by David A. Aaker
Brand Equity & Advertising: Advertising's Role in Building Strong Brands
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David A. Aaker
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Brand Equity & Advertising: Advertising's Role in Building Strong Brands

David A. Aaker with Alexander L. Biel

390 pages • first pub 1993 (view editions)

nonfiction business economics medium-paced
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