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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US an by Sandra Bell

International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US an

Contributions to Economics

Sandra Bell

369 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering Us an by Sandra Bell

International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering Us an

Contributions to Economics

Sandra Bell

370 pages • missing pub info (editions)

nonfiction business economics informative medium-paced