Developing Business Strategies by David A. Aaker

Developing Business Strategies

David A. Aaker

338 pages first pub 1984 (editions)

nonfiction business informative medium-paced
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"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."--Robert L. Joss, Dean of the Graduate School of Business, S...

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