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608 pages • missing pub info (editions)
ISBN/UID: 9780132664257
Format: Hardcover
Language: English
Publisher: Pearson
Publication date: 01 October 2012
Description
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making bette...
Community Reviews
Content Warnings
608 pages • missing pub info (editions)
ISBN/UID: 9780132664257
Format: Hardcover
Language: English
Publisher: Pearson
Publication date: 01 October 2012
Description
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making bette...
Community Reviews
Content Warnings