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217 pages • first pub 2008 (editions)
ISBN/UID: 9781422128763
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: Not specified
Description
Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams - or "silos" - make their professional mandate impossible. Without synergy across silos, global CMOs can...
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Content Warnings
217 pages • first pub 2008 (editions)
ISBN/UID: 9781422128763
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: Not specified
Description
Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams - or "silos" - make their professional mandate impossible. Without synergy across silos, global CMOs can...
Community Reviews
Content Warnings