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missing duration info • first pub 2010 (editions)
ISBN/UID: 9781511383608
Format: Audio
Language: English
Publisher: Audible Studios on Brilliance
Publication date: 22 March 2016
Description
Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies--Prius, Whole Foods, Westin, iPad, and more...
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missing duration info • first pub 2010 (editions)
ISBN/UID: 9781511383608
Format: Audio
Language: English
Publisher: Audible Studios on Brilliance
Publication date: 22 March 2016
Description
Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies--Prius, Whole Foods, Westin, iPad, and more...
Community Reviews
Content Warnings