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James Agarwal, Naresh K. Malhotra
364 pages • missing pub info (editions)
ISBN/UID: 9781944659745
Format: Paperback
Language: English
Publisher: World Scientific Publishing Company
Publication date: 10 February 2021
Description
Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from t...
Community Reviews
Content Warnings
—
James Agarwal, Naresh K. Malhotra
364 pages • missing pub info (editions)
ISBN/UID: 9781944659745
Format: Paperback
Language: English
Publisher: World Scientific Publishing Company
Publication date: 10 February 2021
Description
Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from t...
Community Reviews
Content Warnings