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The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena by Terry R. Bacon

The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

Terry R. Bacon

308 pages • hardcover

nonfiction business economics science informative medium-paced
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The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena by Terry Bacon, David Pugh

The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

Terry Bacon, David Pugh

320 pages • paperback

nonfiction business economics science informative medium-paced