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400 pages • first pub 1995 (view editions)
ISBN/UID: 9780029001516
Format: Hardcover
Language: English
Publisher: Free Press
Edition Pub Date: 12 December 1995
Description
In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it ...
Community Reviews
Content Warnings
400 pages • first pub 1995 (view editions)
ISBN/UID: 9780029001516
Format: Hardcover
Language: English
Publisher: Free Press
Edition Pub Date: 12 December 1995
Description
In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it ...
Community Reviews
Content Warnings