Frenemies: The Epic Disruption of the Advertising Industry by Ken Auletta

Frenemies: The Epic Disruption of the Advertising Industry

Ken Auletta

368 pages first pub 2018 (editions)

nonfiction business economics reference adventurous informative slow-paced
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Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this...

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