A good introduction as to why the marketing/advertising world is significantly different not only from the "Mad Men" days, but also from as recently as 10 years ago. The consumer has much more information from a multitude of sources (albeit some of limited credibility) - we still don't know if that state necessarily results in better decisions! I am certain that the paperback edition will have some substantial revisions - due to the rate of change in the industry, and the impact of the #MeToo movement (which claimed Martin Sorrell in early 2018 and probably hangs in the air over other players in this space, yet to be revealed.)
I am most award of changes - Advertising Age, cited as the bible of the industry, has shrunk from a wholly paid circulation weekly of over 100 pages to a controlled-circulation (read "free") of half its former size, issued biweekly.

Some chapters were a 5! And several were a 2. Overall, a real well worth the time - about media, advertising, agencies, clients, agency/client relationships.

Was excited to read this but it's a little too "inside baseball" for me -- and I'm inside! I'm a marketing person and I found the first couple of chapters (that's as far as I got so please know that when deciding the value of this review) very slow going. On the one hand, the author sought to animate the boring stuff with detailed descriptions of the person who called out ad agencies for taking kickbacks, and on the other, he explained almost nothing about how things do or should work. I gave up.

Unfocused. Could be distilled by half.

1