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sipho_md's review against another edition
3.0
Jordan Belfort, who gained infamy as The Wolf of Wall Street, returns with a book where he introduces his method of selling: the straight line method.
Key Takeaways
The certainty scale:
1 ----------------------------------- 10 certainty
A 10 on the certainty scale is when the buyer is completely convinced that the product will better their life and reduce pain. A 1 is obviously the opposite.
Most people are somewhere between a 5 and 7.
2 types of certainty:
• Logical certainty - the buyer's feeling towards the product
• Emotional certainty - the buyer's feelings towards the seller
Take control of the sale from the beginning. Within the first 4 seconds, you must show that you are an expert, that you are enthusiastic and that you are "sharp as a tack".
When you’re speaking, the intention is to create massive certainty in the mind of the buyer as you move him down the straight line, from the open to the close.
1. The prospect must love your product: 100 % certainty
2. The prospect must trust and connect with you:100 % certainty
3. The prospect must trust and connect with your company: 100 % certainty
4. Lower the action threshold
5. Raise the pain threshold
90% of our communication is non-verbal.
Become an expert listener.
Always use a script as a strategy but memorize it, or several, and free your conscious mind to read the other person.
Conclusion
This is a really good introduction to straight line selling. Belfort is clearly knowledgeable and has plenty to teach. The book is very plainly narrated and thus easy to follow.
However, I struggled with the audio book because the author often uses points - which I much prefer to read in text.
Key Takeaways
The certainty scale:
1 ----------------------------------- 10 certainty
A 10 on the certainty scale is when the buyer is completely convinced that the product will better their life and reduce pain. A 1 is obviously the opposite.
Most people are somewhere between a 5 and 7.
2 types of certainty:
• Logical certainty - the buyer's feeling towards the product
• Emotional certainty - the buyer's feelings towards the seller
Take control of the sale from the beginning. Within the first 4 seconds, you must show that you are an expert, that you are enthusiastic and that you are "sharp as a tack".
When you’re speaking, the intention is to create massive certainty in the mind of the buyer as you move him down the straight line, from the open to the close.
1. The prospect must love your product: 100 % certainty
2. The prospect must trust and connect with you:100 % certainty
3. The prospect must trust and connect with your company: 100 % certainty
4. Lower the action threshold
5. Raise the pain threshold
90% of our communication is non-verbal.
Become an expert listener.
Always use a script as a strategy but memorize it, or several, and free your conscious mind to read the other person.
Conclusion
This is a really good introduction to straight line selling. Belfort is clearly knowledgeable and has plenty to teach. The book is very plainly narrated and thus easy to follow.
However, I struggled with the audio book because the author often uses points - which I much prefer to read in text.
hyacinthed's review
informative
slow-paced
Aside from Belfort inauthentically retconning his Stratton years, it's almost an entirely transparent plagiarism of Voss' Never Split the Difference, along with a hearty dose of good common sense advice. Don't waste your time or paper.
canary20's review against another edition
3.0
The book was ok. Mr. Belfort has a wonderful way of living his life and helping others. Some people this just doesn't apply to or they just aren't that type of a person to sell, sell, sell. It was informative, but just not for me.
mikee's review against another edition
2.0
A good collection of all Belfort's sales training ideas in one book.
hamiddastgir's review against another edition
1.0
This book was severely disappointing for me. I read this book with the impression that it would help strengthen my persuasion skills and help me be as confident as his Leonardo counterpart. However, this book turned out to be just another generic "get-rich-quick-with-my-super-secret-recipe" book with no real content to offer.
Firstly, the book was full of fillers to fill the overly diluted 242 pages. These fillers constituted of countless repetitions of his technique, followed by vague explanations that merely focused on quantity over quality. He would give you bulleted points of what you had just read, over and over again in hopes of filling up his pages.
However, the tone of writing itself was incredibly immature. I bought this book with great expectations from "The Jordan Belfort". But it quickly became evident that I had made a mistake. For example, he started off his first chapter by establishing how he's the best, a natural, a wizard, and he's merely imparting us with the greatest sales gift ever.
Lastly, the main crux of the book itself was a hoax, for it constituted of generic business communication techniques such as having a good posture and using good tonality in order to sell. This felt condescending, for the author felt that the readers are so incompetent that they wouldn't know basic techniques.
Conclusively, I would not recommend this book ever. I was counting the pages left - a practice that I myself despise.
Firstly, the book was full of fillers to fill the overly diluted 242 pages. These fillers constituted of countless repetitions of his technique, followed by vague explanations that merely focused on quantity over quality. He would give you bulleted points of what you had just read, over and over again in hopes of filling up his pages.
However, the tone of writing itself was incredibly immature. I bought this book with great expectations from "The Jordan Belfort". But it quickly became evident that I had made a mistake. For example, he started off his first chapter by establishing how he's the best, a natural, a wizard, and he's merely imparting us with the greatest sales gift ever.
Lastly, the main crux of the book itself was a hoax, for it constituted of generic business communication techniques such as having a good posture and using good tonality in order to sell. This felt condescending, for the author felt that the readers are so incompetent that they wouldn't know basic techniques.
Conclusively, I would not recommend this book ever. I was counting the pages left - a practice that I myself despise.
kartiknarayanan's review
5.0
Read the full review at my blog Digital Amrit
I’m the Wolf of Wall Street. Remember me? The one who Leonardo DiCaprio played on the silver screen, the one who took thousands of young kids, who could barely walk and chew gum at the same time, and turned them into world-class closers using a seemingly magical sales training system called the Straight Line? The one who tortured all those panic-stricken New Zealanders at the end of the movie because they couldn’t sell me a pen the right way? You remember.
What is the book about?
Way of the Wolf: Become a Master Closer with Straight Line Selling is written by Jordan Belfort, the Wolf of Wall Street.
Jordan Belfort explains his Straight Line Selling system in this book. This is the system that he used when he was making millions at Wall Street. And this is the same system that he is teaching at seminars after his conviction and parole. His explanation is clear for the most part. As a result, I found this book to be incredibly informative and insightful about the sales process.
What does this book cover?
Way of the Wolf has twelve chapters.
Jordan Belfort talks about the genesis of his Straight Line System in the first two chapters. He then gets into the specifics over the next ten chapters. Some of these specifics are
-The importance of the first impression and how to make it count
-The importance of self-belief
-Getting into the groove where you are ready to sell
-Body language and what works
-Sales funnel and qualification
-The conversations with the prospect
-Sales scripts and how they exponentially improve selling
-Art and science of looping i.e. handling objections
Read the full review at my blog Digital Amrit
I’m the Wolf of Wall Street. Remember me? The one who Leonardo DiCaprio played on the silver screen, the one who took thousands of young kids, who could barely walk and chew gum at the same time, and turned them into world-class closers using a seemingly magical sales training system called the Straight Line? The one who tortured all those panic-stricken New Zealanders at the end of the movie because they couldn’t sell me a pen the right way? You remember.
What is the book about?
Way of the Wolf: Become a Master Closer with Straight Line Selling is written by Jordan Belfort, the Wolf of Wall Street.
Jordan Belfort explains his Straight Line Selling system in this book. This is the system that he used when he was making millions at Wall Street. And this is the same system that he is teaching at seminars after his conviction and parole. His explanation is clear for the most part. As a result, I found this book to be incredibly informative and insightful about the sales process.
What does this book cover?
Way of the Wolf has twelve chapters.
Jordan Belfort talks about the genesis of his Straight Line System in the first two chapters. He then gets into the specifics over the next ten chapters. Some of these specifics are
-The importance of the first impression and how to make it count
-The importance of self-belief
-Getting into the groove where you are ready to sell
-Body language and what works
-Sales funnel and qualification
-The conversations with the prospect
-Sales scripts and how they exponentially improve selling
-Art and science of looping i.e. handling objections
Read the full review at my blog Digital Amrit