Fred Wiersema

7 books

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Fred Wiersema, Michael Treacy

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Fred Wiersema, Michael Treacy

224 pages • 1995

nonfiction business informative medium-paced
The New Market Leaders: Who's Winning and How in the Battle for Customers by Fred Wiersema

The New Market Leaders: Who's Winning and How in the Battle for Customers

Fred Wiersema

272 pages • paperback

nonfiction business economics informative medium-paced
Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together by Fred Wiersema

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

Fred Wiersema

missing page info • 1996

business informative medium-paced
Customer Service: Extraordinary Results at Southwest Airlines, Charles Schwab, Lands' End, American Express, Staples, and USAA by Fred Wiersema

Customer Service: Extraordinary Results at Southwest Airlines, Charles Schwab, Lands' End, American Express, Staples, and USAA

Fred Wiersema

256 pages • hardcover

informative reflective medium-paced
Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things by Joe Weinman
Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things
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Joe Weinman

Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

Joe Weinman

383 pages • digital • 2015

How to Design a Great Customer Experience by Fred Wiersema
How to Design a Great Customer Experience
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Fred Wiersema

How to Design a Great Customer Experience

Fred Wiersema

missing page info • digital • 2009

nonfiction informative inspiring medium-paced
Innovation : Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid by John J. Kao
Innovation : Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid
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John J. Kao

Innovation : Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid

John J. Kao

208 pages • hardcover • 1997