Hubert Gatignon

3 books

Making Innovation Last: Volume 1: Sustainable Strategies for Long Term Growth by Hubert Gatignon, Christophe Haon, David Gotteland

Making Innovation Last: Volume 1: Sustainable Strategies for Long Term Growth

Hubert Gatignon, Christophe Haon, David Gotteland

255 pages • hardcover

nonfiction business informative medium-paced
Market Response and Marketing Mix Models: Trends and Research Opportunities by Hubert Gatignon, Douglas Bowman

Market Response and Marketing Mix Models: Trends and Research Opportunities

Foundations and Trends(r) in Marketing

Hubert Gatignon, Douglas Bowman

90 pages • paperback

nonfiction business economics informative medium-paced
New Product & Services Development by Hubert Gatignon
New Product & Services Development
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Hubert Gatignon

New Product & Services Development

Hubert Gatignon

missing page info • hardcover

nonfiction business economics medium-paced