Banwari Mittal

3 books

CONSUMER BEHAVIOR by Jill Avery, Banwari Mittal, Arch G. Woodside, Priya Raghubir, Robert Kozinets

CONSUMER BEHAVIOR

Jill Avery, Banwari Mittal, Arch G. Woodside, Priya Raghubir, Robert Kozinets

580 pages • hardcover • 1336

informative medium-paced
Consumer Behavior: Human Pursuit of Happiness in the World of Goods by Jill Avery
Consumer Behavior: Human Pursuit of Happiness in the World of Goods
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Jill Avery

Consumer Behavior: Human Pursuit of Happiness in the World of Goods

Jill Avery

675 pages • hardcover • 2010

Valuespace: Winning the Battle for Market Leadership by Banwari Mittal, Jagdish N. Sheth

Valuespace: Winning the Battle for Market Leadership

Banwari Mittal, Jagdish N. Sheth

265 pages • 2001

informative reflective medium-paced