Don E. Schultz

9 books

Building Customer-Brand Relationships by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz

Building Customer-Brand Relationships

Don E. Schultz, Beth E. Barnes, Heidi F. Schultz

480 pages • hardcover

nonfiction business economics
Communicating Globally by Don E. Schultz
Communicating Globally
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Don E. Schultz

Communicating Globally

Don E. Schultz

280 pages • hardcover • 2000

Essentials of Advertising Strategy by Don E. Schultz, Anne Allison, Stanley I. Tannenbaum

Essentials of Advertising Strategy

Don E. Schultz, Anne Allison, Stanley I. Tannenbaum

missing page info • 1981

medium-paced
How to Sell More Stuff!: Promotional Marketing That Really Works by Don E. Schultz, Steve Smith
How to Sell More Stuff!: Promotional Marketing That Really Works
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Don E. Schultz, Steve Smith

How to Sell More Stuff!: Promotional Marketing That Really Works

Don E. Schultz, Steve Smith

400 pages • paperback

nonfiction business informative medium-paced
IMC, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication by Don E. Schultz, Heidi Schultz

IMC, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

Don E. Schultz, Heidi Schultz

320 pages • hardcover

nonfiction business economics
Integrated Marketing Communications: Putting It Together & Making It Work by Don E. Schultz, Stanley I. Tannenbaum

Integrated Marketing Communications: Putting It Together & Making It Work

Don E. Schultz, Stanley I. Tannenbaum

218 pages • hardcover • 1993

nonfiction business informative medium-paced
The New Marketing Paradigm: Integrated Marketing Communications by Don E. Schultz, Robert F. Lauterborn, Stanley I. Tannenbaum
The New Marketing Paradigm: Integrated Marketing Communications
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Don E. Schultz, Robert F. Lauterborn, Stanley I. Tannenbaum

The New Marketing Paradigm: Integrated Marketing Communications

Don E. Schultz, Robert F. Lauterborn, Stanley I. Tannenbaum

missing page info • 1996

medium-paced
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century by Don E. Schultz, Philip J. Kitchen
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
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Don E. Schultz, Philip J. Kitchen

Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

Don E. Schultz, Philip J. Kitchen

410 pages • paperback

nonfiction business economics medium-paced
Strategic Brand Communication Campaigns by Don E. Schultz, Beth E. Barnes
Strategic Brand Communication Campaigns
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Don E. Schultz, Beth E. Barnes

Strategic Brand Communication Campaigns

Don E. Schultz, Beth E. Barnes

missing page info • 1999

emotional reflective medium-paced
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