Kevin Lane Keller

16 books

Marketing Management [with Indian Case Study] by Gupta Prachi
Marketing Management [with Indian Case Study]
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Gupta Prachi

Marketing Management [with Indian Case Study]

Gupta Prachi

2589 pages • digital • 1967

Marketing Management [with MyMarketingLab & eText Access Codes] by Philip Kotler
Marketing Management [with MyMarketingLab & eText Access Codes]
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Philip Kotler

Marketing Management [with MyMarketingLab & eText Access Codes]

Philip Kotler

692 pages • hardcover • 1967

Marketing Management and the Marketing Plan Handbook and Marketing Planpro Premier Package by Philip Kotler, Kevin Keller, Phil Kotler
Marketing Management and the Marketing Plan Handbook and Marketing Planpro Premier Package
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Philip Kotler, Kevin Keller, Phil Kotler

Marketing Management and the Marketing Plan Handbook and Marketing Planpro Premier Package

Philip Kotler, Kevin Keller, Phil Kotler

missing page info • paperback

nonfiction business economics informative slow-paced
Strategic Brand Management: A European Perspective by Mats Georgson, Tony Apéria, Kevin Lane Keller

Strategic Brand Management: A European Perspective

Mats Georgson, Tony Apéria, Kevin Lane Keller

829 pages • paperback • 2008

challenging informative medium-paced
Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Kevin Lane Keller

600 pages • paperback

nonfiction business informative medium-paced
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition by Vanitha Swaminathan, Kevin Lane Keller
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
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Vanitha Swaminathan, Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Vanitha Swaminathan, Kevin Lane Keller

624 pages

nonfiction business informative medium-paced