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829 pages • first pub 2008 (editions)
ISBN/UID: 9780273706328
Format: Paperback
Language: English
Publisher: FT Press
Publication date: 01 May 2008
Description
explores why brands are important, what they represent to consumers, and what should be done by firms to manage them properly. The main focus of the book is on brand equity which provides marketers with a valuable perspective and a common denomina...
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829 pages • first pub 2008 (editions)
ISBN/UID: 9780273706328
Format: Paperback
Language: English
Publisher: FT Press
Publication date: 01 May 2008
Description
explores why brands are important, what they represent to consumers, and what should be done by firms to manage them properly. The main focus of the book is on brand equity which provides marketers with a valuable perspective and a common denomina...
Community Reviews
Content Warnings