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James C. Makens

2 books

Marketing for Hospitality and Tourism by James Makens, Philip Kotler, John Bowen

Marketing for Hospitality and Tourism

James Makens, Philip Kotler, John Bowen

688 pages • hardcover

nonfiction business economics travel informative slow-paced
The Travel Industry by James C. Makens, Dexter J. L. Choy, Chuck Y. Gee

The Travel Industry

James C. Makens, Dexter J. L. Choy, Chuck Y. Gee

512 pages • hardcover

nonfiction business economics education travel challenging informative medium-paced