Orville C. Walker

2 books

Marketing Management: A Strategic Decision-Making Approach by John Mullins, Orville C. Walker

Marketing Management: A Strategic Decision-Making Approach

John Mullins, Orville C. Walker

547 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Marketing Strategy: A Decision-Focused Approach by John Mullins, Orville C. Walker

Marketing Strategy: A Decision-Focused Approach

John Mullins, Orville C. Walker

384 pages • missing pub info (editions)

nonfiction business economics informative medium-paced