I've read other books by Eagleman (a neuroscientist) and found them very interesting. I bought this one after seeing Eagleman do a talk here in Melbourne earlier this year. There's actually not all that much neuroscience in this look at creativity that he's co-written with musician Brandt. It's a bit of a breezy overview with lots of examples of creativity in science, the arts and business. A few good ideas in the chapter on creative schools.