So this is a book with a lot of potential that just went nowhere. By the end, the last 100 page-ish I was just skimming to quickly finish it off. So let me talk about it issue by issue.

For one: we jump back and forth between the timelines WAY TOO MUCH. The book acts like it's about the daughter, Ivy, but it is just as much about the mother, Dana. Dana fucks off pretty immediately in the present timeline, and then we just follow Ivy trying to find her and Dana in the past doing witch shit, The Craft fucked up style. This book would have been done so much better if we focused on who we're supposed to be focusing on. I'm not even saying that the past chapters should be taken out completely, but what I am saying is that they're too much. maybe put them in every 5 chapters and make them longer.

Speaking of longer chapters, all of them need to be longer. we barely have time to do anything in one timeline before we're shoved into another one. The pacing of this book is just atrocious. The 340 pages at the same time go by too quickly to absorb anything yet also drag along.

Then we have the characters. If you are not either Ivy or anyone in the past timeline, say goodbye to any personality. Not that the minor characters in the past timeline had an abundance of personality, but way more than the present. Ivy has a best friend, supposedly, that we see for a whopping three pages. She's not even mentioned again. Amina, get better friends. Of course the ex and the boy next door have no personalities either, but I think I'm more bitter about Amina.

It's really clear that Albert really only wanted to write a The Craft retelling, but had to find a way to make it original enough to not be called one. But with how little development we actually get in the present timeline I'm left to wonder what was the point?