This is a really well done text book. It's a clear and precise presentation of a fascinating subject. LOVING IT! Inching my way through the chapters, getting one thing solid before tackling the next. It's like a juicy as hell puzzle game that you just can't leave alone. In fact, I'm finding myself fantasizing about spending more time tinkering and working through this dense and oddly satisfying read.

One of the real strengths of this text is that it integrates the evolutionary and neuroscience perspective into traditional behaviorist constructs. BONER RIGHT? Behaviorism and evolutionary psych are like Mack and Cheese. So complimentary and slamin good together that you wonder why these subjects aren't served together all the time. Then you add the neuroscience perspective into the mix and it's like this EXTREMELY POWERFUL FUCKIN JAPANESE ROBOT that can explode the fucking living shit out of the problem of human behavior. Thrilling stuff.

If you're bothering to read this than I will go ahead and presume that you give a fuck about psychology, behavior modification, behavioral analysis, etc. And if you made it this far I'm going to assume you are at least tolerant of my enthusiasm. Disclosure: I'm pretty new to to behavioral analysis (I learned about behaviorism in therapy school, but that shit is ubiquitously misunderstood and pretty much butchered by about every one I've ever seen try to teach it. Skinner gets all but dismissed as a crackpot and behaviorism gets rendered as a historical foot note.

All I have to say is, this is a powerful methodology. I'm all in. And this is a tremendously clarifying mid level text. GET IT!