This was a nice slice of neuroscience cake. I appreciated that the author was able to explain complex concepts simply. I bet he would be an excellent professor or a great person to meet and talk to in a bar. There was a dash of philosophy, poetry, historical literature, psychology (of course) and neuroscience.

If you know anything about psychology this was akin to General Psychology- elaborated. The book contained concepts, definitions and stories common in class; I did learn about some new terms and more modern stories. I will admit sometimes with neuroscience books it can feel like if you've read one you have read them all. To me this idea applies to Incognito although if I had never read a neuroscience based book before, starting with this one would be an excellent choice.