Structured around some useful principles for helping ensure any story connects with the audience:

1) Tell your story as if you're telling it to a friend
2) Set the GPS (place, time, setting and context)
3) Action! (Use active verbs)
4) Juxtapose (take two ideas and let them collide)
5) Gleaming detail (an ordinary moment or thing that captures the essence of the story)
6) Hand over the spark (reflect on the idea that first captivated you and hand it to the audience)
7) Be vulnerable (share the emotion of your story)
8) Tune into your sense memory (there is always a primary sense that dominates every memory, evoke it to make a deeper connection)
9) Bring yourself (your story as much about you as anything else)
10) Let go (let it build naturally and end fast, leaving the audience wanting more)