A captivating collection of anecdotes written by a veteran of the beverage industry. Unlike similar books, this one feels more honest in acknowledging the role that serendipity and the right people have in the arduous process of bringing product ideas to shelves. It's an interesting book to read if you want to peek behind the creation of some of the popular drinks such as Baileys, but also if you're interested in product development overall. I mostly appreciated the fact that the author didn't shy away from writing about product ideas that weren't accepted or that failed at lunch. And finally, I love the design of the book and the many visual samples that brought the stories to life.